Tuesday, 23 June 2020
Research analytics from Everywoman PR partner JournoLink shows that during the three month lockdown period, small businesses have been more than twice as active in trying to engage with the media than pre lockdown, and that female entrepreneurs and freelancers have accounted for around 60% of the activity.
During the three months JournoLink invited businesses to share with journalists how they have pivoted their businesses to survive the Covid-19 crisis. 7 out of 10 of the responses received came from female businesses, the vast majority of which had found a way or continuing to run the business in a virtual and remote way, through innovation, lateral thinking and sheer determination to survive.
So, now, as the lockdown eases, the opportunity is wide open to continue this trend.
Watch the recording of Tetteh and Peter in conversation for insights into how and why now is the time to share your story.
We know PR and marketing can be an expensive overhead, so everywoman has partnered with JournoLink to give you a promotional tool to support your business: