Advice From Our Community

Amy Livingstone and Julie Wilson, Founders of Cheeky Chompers: Don't underestimate the impact of PR opportunities

Amy Livingstone and Julie Wilson, Founders of Cheeky Chompers: Don't underestimate the impact of PR opportunities

Tuesday, 05 March 2019

Amy Livingstone and Julie Wilson started award winning nursery brand Cheeky Chompers when they were on maternity leave with their first children. They identified a gap in the market for an attachable teething solution following their own experiences picking up and sanitising dirty teethers. They developed the iconic Neckerchew, an innovative chewable dribble bib with integrated triangular teether which has achieved worldwide success.

 

Cheeky Chompers design and manufacture innovative baby essentials designed by mums to make parents’ lives easier and the range has now grown to nine ​stylish attachable baby products. In their first 5 years they have sold more than 1.5 million products in 36 markets worldwide, as well as via a number of UK national and independent retailers. The brand has won numerous product and business awards including the prestigious Natwest Everywoman Awards in 2017 in addition to the most recent Queens Award for Enterprise for International Trade in 2018.

 

“It’s so important for us to support everywoman’s Entrepreneur Hub and to really encourage future female entrepreneurs to follow their dreams and begin their own entrepreneurial journey. We encourage anyone with a bit of entrepreneurial spirit and an idea that fits a gap in the market, to just go for it! Being in control of your own business can give you a real buzz - It may not be the easiest option, but it is definitely the most rewarding!”



Amy and Julie’s Top Tips

 

  • You can’t underestimate the impact of PR opportunities especially in the early years when you are establishing your brand.
  • Proactive networking in our sector and beyond has enabled us to both learn from others that have experienced similar issues and collaborated with great brands with similar customers to mutual benefit.

 

Our Partners:

Sponsored by Specsavers Sponsored by NatWest