Monday, 15 April 2019
Deryane Tadd has worked in the retail fashion industry for over 25 years, and is the owner of The Dressing Room, an independent boutique and website www.the-dressingroom.com based in St Albans, Hertfordshire. As the sole buyer for The Dressing Room, Deryane has a distinct eye for up and coming designers and forward-thinking trends, Sourcing over 100 different brands from across the globe to stock both in store and online.
The Dressing Room has become one of the UK's most respected independent retail businesses, with 6 Drapers awards to its name and is a regular in the top boutiques lists; featured in the Top 50 Independent Boutiques in Stella Magazine 2019.Deryane herself is extremely influential within the Fashion Retail Industry being named twice in the POWER LIST as one of the 100 most influential people in the Fashion Industry; invited to attend the House of Lords business reception; on the judging panel for Drapers Independent Awards and voted as an Everywoman Retail Ambassador.
“Starting out in business I faced many challenges, I was often not taken seriously by banks and landlords because I was a young woman. This just made me more determined, resourceful and resilient and I find that most female entrepreneurs have this inner strength that ultimately makes them incredibly successful.”
Deryane’s Top Tips